There is a Huge Difference Between Logical & Emotional Decisions When Buying or Selling a Home in London Ontario or any other place in Canada
The majority of Canadians do not buy lor sell logically. Most buy or sell emotionally and then try to justify those decisions logically.
In real estate, some real estate salespeople logically try to convince their clients to buy. That is why they do not sell many homes or help buyer’s buy homes! Knowing that people will get involved in a property emotionally first & then; it is up to the real estate sales representative to provide solid, logical reasons to justify the purchase or even for that matter, the sale of a home.
Everything we buy is an emotional purchase. Take the shoes you are wearing. That is a logical point however the colour & style is your emotional choice.
What about a certain brand of food when there are 5 others just like it? We buy it because of advertising, or your parents or friends bought it. You do not logically decide which brand to buy unless you are a frugal shopper and even then, saving money is an emotional decision!
In real estate, the same thing. Everyone needs shelter of some kind, which is the logical point. The type they presently own or rent is an emotional decision. Buyers may want a home of a certain size or location or like they grew up in, that is an emotional decision. For others, it may be based on what they can afford.
That may sound logical but money and emotions are linked.
To effectively get buyers involved in your home, your listing Realtor must help the buyer and their real estate salesperson make your house stand out physically, emotionally and financially.
To effectively help buyers to acquire your home, your salesperson must eliminate those things that create fear or tension and replace them with words; images and information that will make a home buyer want to invest their hard-earned money in your home.
When you are planning to buy, you may wantto do the opposite and from experience, I have seen well balanced people make some poor choices, which were emotional and not logic.
Logic or emotion is your choice! So is the Realtor you choose to help you.