Well Researched Pricing Leads to Your House Selling in London Ontario
Over 94% of home buyers surf the internet to begin their home search. That means home buyers are well aware of which houses are available & what the asking price is.
Today’s home buyers are wiser and have access to information that was not available years ago. Industry surveys show that the average home buyer sees 10-16 homes before making a decision!
What that means in most cases is that home buyers and their sales representative know the market for homes similar to yours. Yes, every home may be unique and have different features but to get market value for those features and uniqness is another issue all together and that is what marketing is all about.
Knowing that, now more than ever, pricing is the key to selling a house in London Ontario and area. Some home sellers think that a higher price will give them some negotiating room. But in fact many buyers don’t even look at a property that is overpriced; much less make an offer on it. This can lead to the house listing becoming tired or in the worst case scenario, not selling at all.
The first question a home buyer asks me when showing them a house to buy is “How long has this house been on the market?”
If it has been on the market more than 20-25 days, buyers wonder if there is something wrong with the property. After a while, the home seller then has to drop the price, taking less than they might have if they had priced it correctly to begin with.
Homes that are well-priced attract the buyers in their price range.
If the buyer’s perception is that the property is a good buy, then the seller is positioned to receive the listing price or close to it.
In closing, when selling a home in London Ontario and area, how thorough is your research of the real estate market? Or your Realtor?
Our research team is second to none and we are not afraid to tell you the truth!